Gold Watch

Salin 1953 – Augmented Reality

In collaboration with the marketing agency Studio Zancan, we created an augmented reality flyer for the company Salin 1953. Based in Vicenza, this company has been designing and crafting watch cases, bracelets, and closures for luxury watchmaking for three generations.

For this project, the idea was to showcase one of their gold watches in augmented reality. To highlight the shape and design of the watch, we decided to make the model rotate once it appeared in augmented reality.

Furthermore, we also developed a wearable version using a printable paper bracelet as a marker. Once the paper bracelet was worn and scanned with a smartphone using our Augmented Reality app, Reveles, users could see the watch around their wrist.